How building a brand community expands possibilities
When you build a genuine brand community, a wide network of people become supporters and brand advocates. That’s not only
Insights archive
Using brand to rebound after COVID-19
Will your ‘pivoting’ leave you aimlessly spinning or do you have solid ground to enter a more competitive time? Discover
Updating a brand for new generations
Over time, a brand develops recognition and ‘brand equity’. If it is loved and respected, this is something you don’t
Rebranding – be prepared for deep change
When organisations invest in a rebrand, we often find they are unprepared for the impact this has on their business.
Six signs your brand language is missing the mark
To build a believable and trustworthy brand, customers and employees need to receive a relevant and consistent impression from both