Changing the face of dentistry
Dental Members Australia is dedicated to making dental treatment affordable and seeing families achieve improved health and lifestyle through regular visits to the dentist.
Lloyd Grey worked collaboratively with Dental Members Australia (DMA) to understand their unique business model. Using this deep understanding, we developed a contemporary brandmark and brand language.
The goal was to differentiate DMA from the standard conservative financial payment models being offered to dental practices. The infographics are colourful and inviting – communicating simplicity, active health and affordability.
The brand kit included the logo, website, practice signage and pull-up banners, promotional posters, partner engagement kits, conference sales tools and promotional merchandise. In total it created the foundation for DMA’s successful sell-in with dentists and patients.
Deliverables
Brand essence
Brand positioning
Brand identity
Copywriting
Brand collateral
Website and digital design
Signage
Consultancy
Project management
Testimonial
“If a company is serious about what they’re doing and want to be positioned nationally or internationally, I would recommend they see someone world-class like Lloyd Grey. I wouldn’t recommend Lloyd Grey unless someone was serious about their business and wanting the best.”
Safa Souzani, Founder and Managing Director, Dental Members Australia
